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| Registros recuperados: 58 | |
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| Nemeth-T., Anett; Vincze-Tóth, Judit; Trojan, Szabolcs. |
| A magyar hűtőipar számára a külföldi piacokon való értékesítés nagy jelentőségű. A hűtőipar talán az egyetlen ágazat, melynek termelése minőségileg sosem különült el az értékesítés piacai szerint, köszönhetően annak, hogy a vertikumban a nemzetközi követelmények érvényesültek. A komplex vásárlói modellek elemzését követően megállapítható, hogy az ízesített termékeket leginkább az aktív szellemi foglalkozásúak részesítik előnyben, akik átlag feletti jövedelemmel rendelkeznek. Az ízesített termékek és a vegyes összetevőjű (mix) termékek tipikus vásárlója között nem tapasztalható jelentős eltérés. A vizsgálat eredményei alapján az a következtetés vonható le, hogy az egy összetevőjű termékek vásárlói között a legalacsonyabb a férfiak és a legmagasabb a nők,... |
| Tipo: Article |
Palavras-chave: Mélyhűtőipar; Fagyasztott élelmiszer; Export; Fogyasztói magatartás; Vásárlási szokások; Deep freeze industry; Frozen food; Export; Consumer behaviour; Customer habits; Consumer/Household Economics; Marketing. |
| Ano: 2011 |
URL: http://purl.umn.edu/119931 |
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| Dopico, Domingo Calvo; Olsen, Svein Ottar; Tudoran, Alina. |
| Fish and seafood products represent a very healthy food, low in saturated fats and offer an excellent source of protein essential for our health. However, very often, consumer behaviour would seem to infer that seafood products do not rank particularly highly in terms of preference, this being due to the perception of various physical and psychological costs, which represent barriers to consumption. Consequently, there is an opportunity to develop new tailor-made seafood products more adapted to recent demand. The aim of this study is to analyse the overall preference of young consumers for such a new seafood product. The experiments were carried out in two European countries: Spain and Norway, with samples of 349 and 296 young people respectively. The... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer behaviour; Preferences; Seafood; Convenience; Demand and Price Analysis. |
| Ano: 2007 |
URL: http://purl.umn.edu/9412 |
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| Zhang, Xu; Goddard, Ellen W.. |
| The competitive landscape in retailing has changed over the past decade. Moreover, the degree of product differentiation has been increasing: households are able to choose between an increasing number of store brands and national brands of similar products. The value added meat market is no different than any other sector of the grocery market – both national brands and private label brands are being developed to appeal to the consumer‘s desire for convenience, health, production and environmental attributes. Understanding the factors that are influencing consumers‘ value added meat product preferences is important for meat manufacturers who wish to add value to their firm‘s performance and increase market share. This knowledge is required in order to... |
| Tipo: Report |
Palavras-chave: Consumer behaviour; Store loyalty; Meat demand; Value-added meat; National/store brand choice; Consumer/Household Economics; Demand and Price Analysis; D1; M3. |
| Ano: 2010 |
URL: http://purl.umn.edu/99703 |
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| Wirthgen, Antje. |
| Against the background of increasing political importance of organic farming combined with market potential for organic food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means of product-specific analysis of consumers’ purchase behaviour. The main research aspects based on a consumer survey are preference testing and attitude measuring to explain consumers’ purchase behaviour concerning selected products. The preference test furthermore offered the possibility to examine the impact of substitutes produced by other environmentally friendly production methods and to estimate the market potential for organic food. The findings of this research are firstly hints on market potential for organic... |
| Tipo: Journal Article |
Palavras-chave: Organic food; Consumer behaviour; Product-specific analysis; Attitude measuring; Conjoint analysis; Consumer/Household Economics; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/98356 |
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| Barrena Figueroa, Ramo; Sanchez Garcia, Mercedes. |
| Due to a high level of product substitution in the food market, it often proves difficult to strike a balance between supply and demand. This is especially true in sectors with a such high level of competition and product differentiation as the wine producing sector. Faced with the difficulty of differentiating the product in terms of its technical characteristics, quality and price, therefore, a useful alternative is to explore what consumers perceive to be its "emotional benefits", since these have been shown to have a decisive effect on consumer purchasing decisions. For marketing purposes, an understanding of how consumers' personality traits condition their choice of products can help manufacturers to improve their strategic positioning in the market.... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Wine; Consumer behaviour; Laddering; Emotions; Differentiation; Demand and Price Analysis. |
| Ano: 2007 |
URL: http://purl.umn.edu/9435 |
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| Goddard, Ellen W.; Boxall, Peter C.; Emunu, John Paul; Boyd, Curtis; Asselin, Andre; Neall, Amanda. |
| The Canadian egg industry has introduced a number of specialty eggs, including Omega-3, organic, free run/range, vitamin enhanced and vegetarian over the past few decades. These eggs are generally sold at prices higher than the ‘normal’ egg and there has been little analysis of the consumer awareness of and interest in purchasing these eggs. All previous econometric analysis of the Canadian egg market has assumed eggs and consumers are homogeneous. This study makes use of Stated preference and Revealed preference data to model the consumer interest in the different egg types. Stated preference surveys were conducted in two separate years: 2005 during which consumers were surveyed on their interest in Omega-3 and Vitamin Enhanced eggs relative to ‘normal’... |
| Tipo: Report |
Palavras-chave: Consumer behaviour; Egg consumption; Differentiated products; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; D12; Q11; Q18. |
| Ano: 2007 |
URL: http://purl.umn.edu/52087 |
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| Saravanan, S.; Panchanatham, N.; Pragadeeswaran, S.. |
| The study aims to find out the consumer behavior towards showroom service of two wheelers. A samples of 200 users selected randomly were studied. Standardized questionnaires were used to collect the data. The results reveal that users differ in consumer behaviour towards showroom services of two wheelers on the basis of satisfied random sampling. This study is made to describe the consumer satisfaction of two wheelers with respect to socio-economic characteristics as age, gender, occupation, family income, educational level and so on which is called descriptive study. The data were treated statistically using t-test, F-test and correlation. The result shows that students and employees are more satisfied about show room services. Demographic variables such... |
| Tipo: Journal Article |
Palavras-chave: Consumer behaviour; Marketing; Two wheeler; Motorcycles.; Consumer/Household Economics; Marketing; D12. |
| Ano: 2009 |
URL: http://purl.umn.edu/94584 |
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| Heer, Ines M.. |
| Scandals in the food production industry have caused an uncertainty about quality and innocuousness of food for many consumers. This resulted in a strong risk perception of consumers at the point of sale. The direct marketing of products by farmers can be an important way to strengthen consumer confidence. In this contribution, buying behaviour is examined by an observation and a following interview. We develop an econometric model about the number of bought products and the proposition of marketing strategies which can be recommended to farmers involved in direct marketing. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer behaviour; Direct marketing; Observation; Econometric model. |
| Ano: 2008 |
URL: http://purl.umn.edu/36855 |
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| Ventura-Lucas, Maria Raquel. |
| The recent food crises and its great diffusion through the media had as consequence a reduction of the European consumer's confidence, in general, and of the Portuguese ones in particular, in the products that they buy and consume. These events also served to disclose some of the existing problems in the current marketing chain, in which many sectors result to have low, or no transparency or unknown ones to the consumers. For moreover, these crises had demonstrated that science and technology, in set with the governmental regulation do not offer guarantees that the risks associated with food have acceptable levels. All these questions triggered the interest of researchers to study the impact of food safety related issues on consumer behaviour. The... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food safety; Consumer behaviour; Perceptions; Attitudes; Portugal; Food Consumption/Nutrition/Food Safety. |
| Ano: 2004 |
URL: http://purl.umn.edu/24986 |
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| Rewerts, Astrid Lucie; Hanf, Jon Henrich. |
| Research on consumer behaviour has revealed that the prospect of reaching a personal value is the virtual buying motive. Bearing this in mind, the researcher, as well as the marketer, is not only able to observe whether one product is preferred to another, but also to understand why this product is preferred. Hence, identifying consumers' personal values contributes to explaining consumer preferences and buying motives, which is of great importance for marketing practice. Personal values that are developed during the process of socialisation are part of a culture and differ depending on one's cultural background. Therefore, culture- specific values result in specific consumer behaviour. The aim of our paper is to combine research about buying motives... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Culture; Values; Consumer behaviour; Marketing strategies; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/10113 |
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| Registros recuperados: 58 | |
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